When Are New Mountain Bikes Released? A Guide to Staying Up-to-Date on Latest Releases
New mountain bikes are usually released in late summer or early fall, coinciding with the end of the riding season and the approach of the holidays. This timing allows manufacturers to showcase their latest models at industry trade shows and events, generating buzz and interest among consumers before the new models hit stores in time for the next season. However, some manufacturers may release new models at different times throughout the year depending on their production schedule and marketing strategy.